Khouban Realty
Real estate insights for San Fernando Valley homeowners - from pricing strategy to what buyers notice first.
Zillow and Redfin estimates can only go so far. The median sale price in Sherman Oaks is roughly $1.45M to $1.65M right now - but where your home sits relative to Ventura Boulevard, the school zone, and the condition of your finishes can move that number significantly in either direction.
A look at what is driving buyer demand in Encino right now, how the hillside and flats markets differ, and what sellers need to know about pricing and preparation before they list.
Before signing a representation agreement, ask these six questions to evaluate whether an agent's strategy, communication style, and pricing approach actually align with your goals.
The dollar amount spent on a renovation does not always match the value buyers recognize. Here is how to evaluate which pre-sale improvements actually generate a return - and which ones to skip.
Not every seller can renovate before listing. Here is how to price, market, and position a home that needs updating so it attracts the right buyers and closes successfully.
Comparable sales are only one piece of the pricing puzzle. Condition, location within the neighborhood, timing, and current competition all affect what buyers are actually willing to pay today.
Most buyers decide whether to schedule a showing based on photos alone. These preparation steps take a few hours and consistently result in better images, more showings, and stronger opening offers.
Once a listing sits past 30 days, buyer psychology shifts. Here is how to diagnose the problem - whether pricing, condition, marketing, or market timing - and reset the listing effectively.
A price reduction can restart buyer interest or signal desperation, depending on how it is handled. Here is how to evaluate the data and decide whether a reduction is the right move - and how to time it.
Buyers form an impression within the first few minutes of a showing. Understanding what they notice - and what stays with them - helps sellers prioritize preparation and make the strongest possible first impression.
Overpricing is the most common mistake Valley sellers make. A home priced right from day one generates more interest, more offers, and ultimately a better outcome than one that chases the market down.
Two similar homes in the same neighborhood can have very different outcomes. The difference usually comes down to pricing, preparation, and how the listing is positioned from day one.